[PUPHAVEN]

overview

PupHaven, a leading brand in crafting unique and tailored meal plans for dogs, embarked on a mission to revolutionize their packaging to align with their commitment to providing high-quality, scientifically formulated meals for every pup. The goal was to resonate with their target audience, primarily millennials who view their pets as family members and are willing to invest in their health and well-being.

Unleashing A Fresh Look For Canine Cuisine.

[PUPHAVEN]

overview

PupHaven, a leading brand in crafting unique and tailored meal plans for dogs, embarked on a mission to revolutionize their packaging to align with their commitment to providing high-quality, scientifically formulated meals for every pup. The goal was to resonate with their target audience, primarily millennials who view their pets as family members and are willing to invest in their health and well-being.

Unleashing A Fresh Look For Canine Cuisine.

[PUPHAVEN]

overview

PupHaven, a leading brand in crafting unique and tailored meal plans for dogs, embarked on a mission to revolutionize their packaging to align with their commitment to providing high-quality, scientifically formulated meals for every pup. The goal was to resonate with their target audience, primarily millennials who view their pets as family members and are willing to invest in their health and well-being.

Unleashing A Fresh Look For Canine Cuisine.

Client

PupHaven

Services

Packaging Design

Industries

Pet Food

year

2023

[challenge]

PupHaven, faced a challenge in the form of outdated packaging that no longer resonated with modern pet owners. The existing packaging lacked visual appeal and failed to communicate the brand's commitment to premium ingredients and nutritional value. While the preliminary design concept was appealing, it didn't align with the brand's goals and strayed too far from the current visual identity.

[Packaging]

The updated PupHaven packaging echoes the health-focused association of protein powder packaging, emphasizing the nutritional value and wellness aspects of their dog food. This modern and minimalistic style resonates with tech-savvy Millennials, aligning perfectly with PupHaven's target audience and creating a visually appealing brand image without overshadowing or compromising the current brand's visual identity.

The updated PupHaven packaging echoes the health-focused association of protein powder packaging, emphasizing the nutritional value and wellness aspects of their dog food. This modern and minimalistic style resonates with tech-savvy Millennials, aligning perfectly with PupHaven's target audience and creating a visually appealing brand image without overshadowing or compromising the current brand's visual identity.

Paloma Skincare

Paloma Skincare

← Previous Project

Space Creator

Space Creator

Next Project →

let's create something
memorable together.

Telegram
Telegram
Email
Email

2024 © shean lee | all rights reserved