Joiefull Pure is a tasty organic nutritional drink comprised of specific 100% natural ingredients packed with dietary fibre, high-quality protein, vitamins, minerals and micronutrients in just one cup. We conceptualised the packaging for Joiefull Pure Multigrain Canisters to make them stand out. Brought together by a common theme of bold colours and fun animated illustrations which breaks away from the stereotypical supplement brand packaging – medicinal and serious. Each canister is displayed with complementary colours of its key ingredients to clearly identify the various flavours.